First-party and third-party data each play a key role in helping marketers move toward a 360-degree view of the customer, but challenges in sourcing, maintaining, and using third-party data have limited marketers' ability to realize its full potential.

In this ebook, learn how new platforms, such as Snowflake Data Marketplace, address these challenges, allowing marketers to use third-party data to power advanced marketing analytics in order to:
– Gain a richer, more robust understanding of the consumer
– Uncover more-granular, micro-level insights about their audience
– Increase their reach and personalization at scale
– Improve ROI and return on ad spend (ROAS) on paid media campaigns
– Embark on new use cases—including strategy, planning, and attribution—with data-backed confidence