Learn best practices for understanding your Twitter audience and how to build a Twitter content calendar.

With so many options on how to approach marketing efforts on Twitter, such as what type of Tweet to post or time of day to post, using data to drive campaigns helps ensure that brands are making the best decisions. You may already rely on some type of data to drive your Twitter campaigns, but is it enough?

Download this guide for marketing professionals in mid-size companies to learn ways to find your best cadence and frequency, time your Tweets, and craft Tweets that produce the results you want.

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