Learn what critical factors you need to weigh when picking an opt-in email marketing vendor that can maximize your campaigns.

Learn what questions to ask and discover what’s at stake when you select an opt-in email marketing firm to maximize your campaigns. “How To Choose An Email Marketing Vendor” looks at everything from ISPs to the expertise you’ll need. Key topics include:

• Black lists
• Can Spam Act
• Message header structure
• Message design and image/text ratios
• Deliverability audits
• Tracking technology and data segmentation

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