How to Escape the Whirlwind of Price Erosion
Don’t give away your best technology.
With dramatic advances in connectivity and computing power, superseding technology is always around the corner. Without a coherent pricing strategy covering the breadth of your portfolio, you’ll find yourself in a whirlwind of accelerated price erosion.
Drawing on more than 15 years of experience across Fortune 500 companies, Phil Holladay shares how you can take control to slow price erosion and realize your true revenue and profit potential:
- Understand what’s accelerating price erosion.
- Set more accurate floor, target and stretch prices for all products and minimize exceptions.
- Reduce the price band variance by not offering your “better” or “best” products to customers unwilling to pay for the additional value.
