A Dental Marketing Mastery Podcast
In this podcast, Mark Dilatush and Howie Horrocks talk about dental implants marketing and how to entice new potential dental implant patients, without focusing on the implant itself.
Podcast Highlights:
- Educating patients on the benefits of dental implants
- Using Google Ads, Facebook, and direct mail to inform
- Understanding passive vs. aggressive dental implants marketing
- The challenges of online search engines for implant patients and price shopping
- Implementing alternate, less-costly search terms to reduce online advertising costs
- Tapping into the anger of denture patients who might be prime for dental implants
- The benefits of targeting by age
- Patients of record as a valuable source of referrals for implant patients