How to Get the Most from Your New Mover Data
New movers spend, on average, $10k on things related to the move. That’s $150 billion annually! How can you capitalize on that to the fullest?
New home buyers, or movers, represent a huge market. They spend more within the first six months of the move than the average consumer spends in three years. Connecting them with just the right offers at just the right time couldn't be more important. In this whitepaper, we'll outline how trigger marketing is the key to getting the most out of your new mover data, including how to reach:
The right people. Finding your new movers doesn't involve a one-stop shop. Aggregating data from multiple providers is critical.
The right message. A great offer and personalized message speaks volumes. Anticipating their needs? Even better.
The right time. Key! Deluxe sees responsiveness decline dramatically each week after a trigger. By week 3, response rates decrease by 40.5%!
The right place. Meet them where they are. A multichannel trigger campaign results in a 15% lift in response vs. offline-only campaigns.
Mastering the art of trigger marketing for new movers couldn't be more important. Download this whitepaper today to find out more!
