How-To Guide: 7 Steps to Successful Internal Communications
Companies with highly effective internal communications are 3.5 times more successful than those who do not, according to extensive research by the most reputable business research institutes.
According to Willis Towers Watson research, companies with high effectiveness in change management and communication are 3.5 times more likely to outperform their industry peers than firms that are not effective in these areas.
With that in mind, we have brought together expert insight and industry best practice into seven steps to creating successful internal communications.
Key takeaways:
- How to build a strategy for going forward
- The steps to conducting a channel and technology audit
- How to identify audiences
- The essentials in crafting your communications
- How to test to increase engagement
- Using insight and measurement to increase engagement
- Gaining a view of engagement across all channels
- Why you must prove business value to stakeholders
The value of effective internal communications is recognized by large organizations around the world with industry-wide research showing that effective internal communications can have a proven benefit to an organization’s bottom line.
