How to Use Social Media to Build Your Employer Brand
Your company is a great place to work. You and your current employees know that–but, what about everybody else?
Studies show that 59% of candidates use social media to research the companies they’re interested in working for, so you know having an active presence on social is crucial for your employer brand.
But, let’s face it—that doesn’t make the task of managing your own social media accounts any easier. With so many different platforms and best practices out there, it’s challenging to know where and how to get started.
The good news is: Our latest ebook digs into the social media questions you really want answers to, including:
- Why does social media really matter for your employer brand?
- What sort of content should you be posting?
- Where should you be posting it?
- How can you create posts that best engage the people you want to reach?
