Inspired: How to Create Tech Products Customers Love Book Summary
Any entrepreneur or someone interested in creating their own startup should check this summary out.
Inspired: How to Create Products Customers Love by Marty Cagan is a well-written book detailing the process of creating a product. Cagan starts from the beginning with the key roles of team members, takes you through the development process and finishes with marketing and selling your product.
This summary will discuss the three most important components of creating a successful product. First, we’ll summarise the people you’ll need to get involved from product managers to engineers. Second, we’ll discuss the process of creating a problem which involves defining the problem, market research and prototype testing. Finally, we’ll talk about the product itself including changing markets and the difference between usability and aesthetics.
