VITEC research has shown that the fastest growing category of content flowing through enterprise networks in general is video traffic. As a result, broadcasters are coming to the realization that RF networks will simply stop being feasible over the long run. Growing numbers of stations are abandoning RF in favor of IPTV that can run on enterprise networks.

While most of the major news brands serving tier-1 media markets in the broadcast sector have made the switch from RF technologies to IPTV in order to address the challenges of managing video traffic. A significant opportunity remains for broadcasters in smaller media markets to make a similar transition and reap the rewards of technical benefits and cost reductions associated with the integration of IPTV solutions.  

We sat down with Mark D’Addio, senior vice president of sales at VITEC to learn more about the current state of video infrastructure in the broadcast sector and what the future may hold. 

Here is an excerpt of what he had to say. 

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