Social media is more than just another channel; it has created a shift in user expectations for website experiences.

Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence within a robust website with social elements.

In this white paper, you will learn how to:

• Connect these two significant digital channels in ways that improve the metrics for both
• Use Facebook effectively by driving users from Facebook back to your website
• Use information from those conversion events to further expand your Facebook presence

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