Red Bull leverages live event technology to promote interaction with and between fans. Find out how they bring events to life with connected content experiences.

Red Bull Air Race World needed a way to connect with and engage its rabid fan base. The solution had to be available and easy to use so that people could share information and commentary about its fast-paced aerial races.

Red Bull's Air Race team implemented live event engagement software in the form of a live blog and interaction portal. The focus on digital engagements instantly allowed them to bring their event coverage to the next level.

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