The importance of customer experience in helping to create brand differentiation and loyalty has never been in question. The pandemic, however, has heightened the significance of delivering positive experiences for customers across digital touchpoints.

This white paper examines the immense potential of low-code, no-code platforms in helping CX leaders to deliver winning customer experience strategies. Business, IT and HR leaders will need to come together to ensure that the benefits of low-code, no-code applications, also known as citizen development, can emerge from misnomers like “shadow IT” to deliver business value and ROI.

The white paper covers:

• New challenges of customer experience
• The advantages of low-code, no-code platforms
• What it takes to jump start the journey

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