Manufacturers: Accelerate Your Rebound with Digital Marketing
There are low hanging fruit opportunities for manufacturers, even in a pandemic – learn how to convert them into new leads and sales
The COVID-19 pandemic has put lives and livelihoods around the world at risk, and manufacturers have shared the pain. Manufacturers of any size could relate to Caterpillar Chairman and CEO Jim Umpleby when he said the pandemic’s impact was more severe than “any cyclical downturn we had envisioned.”
Crisis-driven orders for medical products, food and first responder equipment have kept some manufacturers busy, but that demand won’t last forever.
Most Illinois manufacturers anticipate a rebound, but they face concerns as they restart operations: returning employee health, compliance with state government restrictions that vary by Illinois region, and restoration of supply-chain health. But unless equal attention goes to rebuilding customer demand, product sales may not rebound to pre-pandemic levels anytime soon.
And demand itself has changed with customers seeking new products or new features they didn’t need before, along with new ways to buy them and have them delivered. Manufacturers who pay attention and innovate are likely to be the ones who survive if not thrive.
