Mapping Your Account Based Marketing Strategy – It Starts With Account Selection
Before you kick off an ABM strategy, you have to choose those specific accounts!
In this eBook by Everstring, we’ll cover everything you need to know when selecting accounts to pursue with your ABM strategy. Including:
• Different ways your organization can select target accounts
• The difference between traditional manual selection and predictive selection
• How to break your target accounts out in tiers to achieve success
