6Pages Market Shifts edition: Facebook wants to be a “metaverse company” and the outlook on virtual worlds. Get insight into one of the most important, far-reaching market shifts in technology and business, as part of this 6Pages series.

Each week, 6Pages – a new kind of market-intelligence service focused on far-reaching shifts in business & technology – looks across industries and technologies to surface and analyze 3 market shifts from the past week that will have important implications for a wide range of organizations, investors, decision-makers, and strategists.

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Facebook announced the launch of its new Metaverse product group, days after the Q2 2021 earnings call where Mark Zuckerberg declared Facebook’s ambitions to become a “metaverse company.” The Metaverse product group aims to build the “connective tissue” needed for a functioning metaverse. The move draws upon Zuckerberg’s view that the metaverse is the “successor to the mobile internet.” In this piece, we go deep into the key dynamics underway regarding metaverses and explore future applications of the technology.

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