Market Shifts Edition: Google will bar cross-app tracking on Android phones, in latest blow to advertisers
6Pages Market Shifts edition: Google will bar cross-app tracking on Android phones, in latest blow to advertisers. Get insight into one of the most important, far-reaching market shifts in technology and business, as part of this 6Pages series.
Each week, 6Pages – a new kind of market-intelligence service focused on far-reaching shifts in business & technology – looks across industries and technologies to surface and analyze 3 market shifts from the past week that will have important implications for a wide range of organizations, investors, decision-makers, and strategists.
In this special offer, 6Pages is offering complimentary access to one of our most popular Market Shifts reports: Google will bar cross-app tracking on Android phones, in latest blow to advertisers. Access to the Market Shifts repository is usually reserved for 6Pages Members.
Google announced it is kicking off a multi-year initiative to develop “more private advertising solutions” that will “limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID.” In this piece, we look at Google’s planned changes to its advertising solutions, and what the impact could be for the advertising industry.
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