Marketing Attribution in the New World
This paper describes the specific challenges that marketing organizations face and the approach they need to take to improve results going forward.
We all know that consumers generally do not convert after seeing just one advertisement. How do we decide which campaign is responsible for the conversion? Marketers need an attribution model that offers accuracy, transparency, and flexibility in attributing credit to the many online and offline marketing channels and campaign they fund.
This paper describes the specific challenges that marketing organizations face and the approach they need to take to improve results going forward.
Download this Impact Radius whitepaper, which covers:
- What is attribution and why it is important
- Challenges faced by today's marketing organization
- How to measure and report on all purchased media
- How to implement flexible tracking methodologies
- Case studies highlighting various problems, solutions, and ROI
Identify the "buying journeys" of your customers and collect the insight needed to maximize your marketing budget. Download this whitepaper today!
