Should your company embrace marketing automation? This paper provides valuable insight to help you decide, and specific tips on how to make it successful.

In this paper "Marketing Automation 101:  Seven Steps to Success", experts from The Pursuit Group help you understand why marketing automation is getting so much buzz, and what it will take for you to be successful using marketing automation in your business.  You'll read about the seven steps that can make or break your marketing automation initiative. 

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