Marketing Expense or Investment?
You Decide
Every day your bank is faced with new challenges to overcome and strategic objectives to meet, whether it's strengthening brand awareness, building loan portfolios or hitting deposit growth goals. With the right strategy and forward-thinking marketing solutions, your financial institution (FI) can better compete in today's marketplace.
But, does your FI view marketing as an investment in your future, or an expense that's a necessary evil? Read the stories of three community FIs that have made marketing investments in the right mix of new and existing channels resulting in measurable ROI and real success!
