This eBook for marketing and sales leaders features 18 exclusive insights from CMO.com contributed by Tim Riesterer, thought leader and co-author of Conversations that Win the Complex Sale.

Discover how to:

• Develop compelling and provocative messages to challenge your prospects’ status quo.
• Improve the usefulness and ‘stickiness’ of your message deployment.
• Prepare your salespeople to deliver value conversations throughout the entire buying cycle.

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