You wouldn’t go for a run without the details of a weather alert, so why are you scoring leads without video?

Vidyard & Marketo team up to teach you how to use video and marketing automation to better engage, qualify and convert buyers.

In this eBook, you’ll learn:

• Why video is an important component of your marketing programs
• How to use video strategically for lead generation
• Why video and your marketing automation platform are a powerful combination
• How to lead score with video
• What video marketing metrics you must track to align with video goals and measure success

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