Mastering B2B Content Marketing
Your time-saving guide to building dynamic content strategy
For years, B2B organizations have focused on developing content to support demand generation efforts. As we all know, buyers have changed the way they consume information and interact with you. Today, buyers no longer wait for you to reach out to them to make decisions. They are now proactive and independent in researching technology and services when a need arises.
Because of this, it’s essential to develop content that meets buyers where they’re at. This means making sure they have content to support all stages of the funnel and various topics of interest and reach them via the methods and channels where they’re most active.
This B2B Content Guide is crafted to provide you with both the WHAT and the HOW of creating an effective content strategy, serving as a reliable guidepost in the process.
In it, you’ll discover how to:
- Conduct a content audit (with full audit and mini audit options)
- Complete a step-by-step competitive analysis to stay ahead of the competition
- Repurpose content to optimize resources, SEO, and reach
- And more!
It all starts with the strategy (always). Let’s dive in.
