If you’re new to the world of resellers, it’s essential to begin by understanding the concept of a resell partner and the different types that exist in the market.

We are in the era of the ecosystem, where many companies are starting to focus on their go to market strategy around partnerships. One of the main components of a successful partnership program is the recruitment of relevant partners to your program. A common, and popular partner type that is a mainstay of many partner programs is the resell partner. By partnering with resellers, companies are able to leverage the resources and strengths of these companies to expand their market reach and grow their overall revenue. We will provide a comprehensive guide on what it takes to build a successful reseller program, including how to recruit your first reseller partner, what components make up a successful reseller program in addition to best practices when it comes to managing your resell partners. Whether you are a seasoned partner professional or brand new to the world of partnerships this ultimate guide will equip you with the knowledge and insights needed to unlock the true potential of resell partners.

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