For this study, conducted by Forrester Consulting on behalf of Lithium in March 2017, Forrester researched whether socially mature organizations recognize the crucial role social technology plays and whether they are better able to achieve their goals to win, serve, and retain customers by adopting social media management platforms.

So, what did they uncover? Organizations that invest in the right SMM technology platforms reap real business benefits. Download the study to see how a social media management platform can uplevel your social media marketing today.

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