Maximizing Marketing Communication Productivity
Learn how the marketing team for a large hospitality company improved their marketing communications productivity
Marketing organizations struggle to keep up with the exploding need for Marketing Communications (MarCom). The process of producing creative assets, selecting audiences, executing the campaign are at the mercy of last minute changes, quirks in the campaign tools, etc. As a result, marketers find themselves overwhelmed trying to get campaigns out the door.
In this paper, we will share with you how the marketing team for a hospitality company addressed this challenge including the benefits they realized.
