Advocates can help B2B companies scale outreach during what is often a long, complex buying cycle involving multiple stakeholders. Through advocate marketing, companies can transform word-of-mouth from something that is haphazard to an intentional, actionable process.

But how do you actually measure the value of customer advocacy?

This eBook demonstrates how forward-thinking companies are mobilizing their best customers to deliver results through every stage of the revenue cycle:

Revenue generation:

• Act-On Software’s pipeline-filling referral program
• Ceridian’s high-quality sales references
• DocuSign’s domination of product review sites

Customer engagement:

• Demandbase celebrates customer success
• Ektron’s customer-generated event content

Social media buzz:

• Xactly’s prestigious social award wins
• Bomgar’s explosion in social impressions and mentions
• Brainshark’s boost in social media engagement

And more!

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