As demand from consumers with more mobile accessibility and expectations for top notch services on the go have grown, brands, both traditional and mobile-first, have been driven to remain relevant. Finance apps, including a suite of activities like banking, investing, trading, and peer-to-peer transferring, have likewise become a lot more personal, experiencing distinct growth as a result.

In fact, App Annie found that users worldwide checked their bank accounts around 7 times a week in 2018, and that installs of all finance apps reached 3.4 billion, growing by 75% from 2016. In terms of the scale of money processed, the general mobile finance sector is processing an impressive $1.3 billion daily, according to the GSMA.

To make the most of your finance app’s potential, dive deep into our advanced guide that covers key finance-specific areas of mobile attribution, measurement, and marketing analytics, including:

• Granular in-app event mapping
• Advanced fraud protection considerations
• Choosing your media sources
• Deep linking for personalization and re-engagement
• Owned media strategy
• Vertical-specific audience segmentation
• And much more!

It’s truly the emerging age of mobile finance – now get ready to ride the wave to massive profitability and engagement! Enjoy!