Key elements for creating an enterprise-wide mobile strategy.

Mobility is a new aspect of doing business that all organizations must embrace to stay competitive. The reality though is that it will always be “new”, as devices, operating systems, apps & solutions are constantly evolving. Organizations must adapt their marketing efforts to this change by developing an enterprise-level mobile strategy that can support them now and in the future.

Read Mobile Enterprise Magazine’s new report, Becoming Mobile First, for marketing executives to learn:

• The 3 phases of mobility and how to move through that maturity curve
• Key elements for creating an enterprise-wide mobile strategy
• Do’s and Don’ts of moving to a mobile first mindset

Discover a framework for thinking strategically and broadly about mobile initiatives for your marketing efforts, while identifying ways to drive immediate business value.

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