This research report describes proven approaches to increasing the value of content as a key component of strategic brand management and marketing communications for global businesses.

As global organizations push their marketing practices ahead in today’s frenetic digital multilingual environment, they are navigating unchartered territory. But it will not be long before first generation tools for digital marketing in multiple languages evolves into second generation content globalization systems that are integrated and refined. This research report for brand and marketing managers, business executives, content strategists, and language professionals will help to gain new insight into how to improve their global content operations, determine which investments generate new competitive advantage, and bring their practices in line with larger business goals.

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