Nonprofit Marketing: How Fundraisers Can Use Multi-Channel Campaigns to Convert First-Time Donors
As a fundraiser, you’ll learn why donor retention has become so difficult for nonprofits, how to engage and retain first-time donors and why metrics matter.
Nonprofits of all sizes face donor retention problems, and it looks like it’s only going to get worse. To tackle retention before it hits a catastrophic low, organizations must embrace a multi-channel approach to their marketing campaigns. It might be a little costly up front, but it will pay in lifelong donor relationships in the end.
In this white paper, you’ll learn:
- Why donor retention has become so difficult for nonprofits
- Tips for engaging and retaining first-time donors
- The critical channel you may be neglecting
- Why metrics matter
