Optimize Facebook Campaigns in Real Time with CLV
Madison Reed ran a case study to show the effective use of customer lifetime value for campaign measurement and optimization.
Download the case study to learn:
● How Retina and Madison Reed set up an A/B test on Facebook
● The case study results, including a higher CLV:CAC ratio
● How Madison Reed plans to optimize campaigns with CLV in the future
Madison Reed plans to apply CLV immediately for in-the-moment campaign optimization.
