Path to Irrational Loyalty
Sol Methodology
Oftentimes, many business owners, C-suite professionals, and even marketers can't fully grasp the breadth and depth of branding and how it ties to business strategy. While successful branding does require an eye-catching logo and a clever catchphrase, branding is much more than that. When you start with the fundamentals, you'll understand its power to transform a brand into a household name.
Key Takeaways:
- Build strong emotional connections with customers by understanding their wants, needs, desires, hopes, and dreams.
- Satisfy the functional, emotional, and self-expressive benefits of your customers.
- Ask yourself these three questions before you create and define your brand strategy.
- Target the customer who is most highly predictive of your brand’s success.
- Inspire feelings in your customers across every interaction with your brand.
Building Your Brand's Path to Irrational Loyalty will give you the guidance you need to create marketing that sells.
