Product Drops and Private Sales
New data: boosting retail’s top line
This report, a Scalefast and PYMNTS collaboration, investigates how merchants can use exclusive sales events to boost conversions and create engaging customer experiences.
Key findings in the report include:
- 43% of consumers have participated in product drops, flash sales and private sales within the past month
- 45% of consumers are interested in product drops because they value access to products that are difficult to obtain
- 91% of consumers who received discounts of 35 percent or more were “very” or “extremely” satisfied
