When insights-driven retailers design offers or promotions, analytics play a big role in their strategy.

Promotions continue to make up a significant portion of spend for retailers. However, when it comes to measuring the overall effectiveness of their offers, retailers often struggle. Whether assessing in-store circulars, digital coupons, direct mailers or other promotional vehicles, the key is to ensure promotions are effectively driving total value for a business. How can retailers accomplish this? It comes down to having a granular view of all relevant promotional data in an accessible way.

This guide dives into:

• The real barriers to effectively measuring promotional performance
• How to use the granularity of data to drive better offers
• How to account for total store metrics in your promotional strategy

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