Questions to Ask Your Prospective Paid Search Advertising Agency
Learn the key questions to ask before choosing an agency to manage your paid search advertising.
If your company is planning on hiring an agency for its paid search (PPC) management, this white paper is a must-read. Learn the signs to look for and the key questions to ask when shopping around for an agency to operate your paid search advertising campaign. Here are just a few of the questions this white paper addresses:
- Do you prefer to start with paid search or natural search?
- Do you prefer to use Broad Match or Narrow Match?
- How do you test and measure results?
- How many W-2 employees do you have?
- Do you have an office outside your home?
