From generative AI to the rise of millennial decision makers, B2B marketing and selling is changing at a faster pace than ever before. So, how can companies adapt their digital marketing plans to drive results today, while building a strategy that’s resilient to whatever lies ahead?

To find out what differentiates top-performing, future-ready teams, ON24 conducted a global survey of over 1,300 marketers in 16 countries and uncovered key factors for advancing digital maturity and revenue growth, including:

• How marketers rate their current digital maturity across regions and company size
• The impact of digital engagement on business performance and opportunities to improve
• How regions are executing on ABM and personalization strategies 
• Ways businesses are leveraging engagement data to drive sales and marketing alignment
• Common traits of successful martech stack implementations and management

Learn how you can future-proof your marketing and build a foundation for growth – download now!

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