Recent study: As eCommerce channel matures, it remains under-utilized for brand building.
Global study of how brands organize and budget for eCommerce
According to a recent Profitero study, How Brands Budget and Organize Around eCommerce, only 3% of U.S. brands view Amazon as primarily a brand building channel that can favorably impact offline sales. In contrast, 59% of these brands consider Amazon as primarily an online sales channel, followed by 29% who state its core function is to generate online sales volume.
