Recreating the Salon Experience at Scale with Digital Assistants
"Personalization is huge in beauty. We were looking to humanize and personalize online hair color shopping by engaging with consumers 1:1 – and provide them with a consultative experience and bespoke product recommendations." – Cynthia Elmastian, Senior Marketing Manager at Coty
Clairol, a part of the Coty family, specializes in making every consumer feel beautiful and confident by offering professional hair color results at home. With more than 1,000 combinations of hair products, Clairol wanted to cut the complexity out of the online shopping experience.
Today, every Clairol visitor can enjoy an interactive 1:1 digital consultation.
Results:
- 90% of consumers who start the hair color quiz complete it
- 42% of users click the product details page after receiving a recommendation
- +4 minute increased session duration
