Reducing Labor & Improving Consumer Experience With Branch Automation
Technology Enhances Human Interaction
Consumers are interacting differently with their financial institutions as mobile banking and direct transactions such as PayPal and Venmo are becoming more widely used. Despite this shift to digital transactions, the resources provided by bank and credit union branches are still vital to consumers of all demographics.
While the need for a branch option still remains, consumer expectations of the branch experience is rapidly evolving. Successful financial institutions are making branch automation a key component of their network strategies in order to better align with consumer needs. Branch automation is defined as banking automation that connects the customer service desk in a bank with the bank’s customer records in the back office, thus reducing the need for human intervention in many types of routine transactions.
In this white paper, you will:
- Learn how financial industry trends are shaping consumer expectations of the institutions that serve them.
- Compare the different types of branch automation and the roles they play in operations.
- Discover why branch automation should be a key part of your financial institution strategy—improving your brand’s experience for your consumers and team members alike.
