Today’s retail landscape is in a constant state of flux as the march of digital technology continues to trample all over traditional models of consumer buying habits.

Omnichannel retailers are having to evolve at a rate of knots to stay afloat and compete with online innovators in an increasingly cut-throat and global environment.Today consumers rule and the businesses that can predict what they want win the game. As multiple ways to attract and retain customers emerge, it’s more important than ever to understand what compels consumers to act and how to anticipate consumer trends.

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