Today's consumers have it made. Mobile devices have been deeply integrated into the shopping process, giving shoppers more control over when and where they shop. In fact, Demandware predicts that smartphones will drive more shopping traffic than computers by the end of 2015, and as of Q4 2014, 37% of all traffic is already attributed to phones.1 There are endless ways to quickly find items they want and easily search for the lowest price.This is not an emerging behavioral shift that retailers should simply start to notice. They must be ready to respond to consumers who expect a seamless experience between devices and channels when they are shopping and ready to buy.

In this multi-device, cross-channel experience, there are two critical
moments when consumers tend to stray from the shopping process: product pages and the shopping cart. Commonly referred to as Product Page Abandonment and Shopping Cart Abandonment, retailers must begin to break away from the traditional, outdated view that all shoppers leave with no intention of returning to complete the purchase and start planning for the other alternatives.