Events remain critical to growing pipeline and driving demand, making event ROI more important than ever. Discover how simplified tech and a Center of Excellence (COE) maximize event ROI and efficiency. Sponsored by Cvent.

From webinars to in-person events, plus hybrid and on-demand content, respondents to this study say they're planning an average of 263 internal and external events this year.

And while profitability is important, the top three priorities are growth-driven: scaling organizations' meetings and events programs, increasing awareness and demand, and growing pipeline and revenue.

How are they doing it?

Discover how companies are using technology and internal Centers of Excellence (COE) to improve their event ROI in this free download.

In it, you'll discover how to:

• Improve your ability to measure performance and demonstrate ROI
• Deliver consistently personalized audience experiences with a Center of Excellence
• Support consistent execution across your teams with access to best practices, standardized branding and data management, and best-fit technology

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