Cross-Channel Marketing Attribution Is Becoming Increasingly Important

IDG Connect surveyed over 250 marketers on their measurement strategies and tactics. The results are illuminating: a clear view into what’s working, what’s not, and what’s next for cross-channel analytics.

The resulting report, “Seeing the Forest for the Trees: Unified Analytics for Modern Marketing,” analyzes these findings and provides actionable insights, including:

• Trends in channel utilization, especially around programmatic
• Which KPIs executives really want, and how marketers measure them
• Overcoming data accuracy obstacles
• Challenges with cross-channel attribution, and how to overcome them
• Benefits from attribution, and how to assess your implementation readiness

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