Brands are pressed to deliver customer experiences that span a spectrum of digital mandates; only digital leaders with the most differentiated approach will win. The question arises: how can content strategy power unique experiences across ever-growing touch points? And how can digital teams differentiate in a sea of digital sameness?
In this webinar, guest speaker Nick Barber, Senior Analyst at Forrester, and Mark Demeny, Director of Content Management Strategy at Contentful, will share market insights and best practices on how breaking down, or atomizing, content gives companies a competitive edge in delivering personalized, omnichannel experiences.
You’ll walk away with tips to:
- Leverage your tech stack and organizational structure to gain a competitive edge
- Orchestrate content using context and customer data
- Start atomizing your content to stand out from the crowd
