Six Brands Set Their Content Free

Content platforms have taken their place as the “core fabric of a broader digital experience platform”-and the only way to meet ever-shifting customer expectations. These companies share how they’ve done so.

WHY SHOULD THE TARGET AUDIENCE CARE?
Companies need to transform their businesses to meet the expectations of customers, as experiences become increasingly individualized.

SUPPORTING CONCEPTS
“Customers want split-second exceptional experiences, but marketing can’t keep up
with the demand.” At the heart of these experiences sits relevant, engaging content and the systems that fuel it.. Brands are transforming to meet customer expectations with content platforms that streamline workflows, use content intelligently, and do so in a scalable, secure manner.

This article compiles stories of prominent companies that have transformed their content management systems with AEM.

Content platforms have taken their place as the “core fabric of a broader digital experience platform,” -Forrester

“On the old platform, restructuring content would have taken a team two weeks. With Experience Manager just two people can do the work in two hours.”-Dave DeMaria, Corporate Vice President of Corporate Marketing, Synopsys

Synopsys achieved 40x faster web content creation through AEM implementation

Morningstar saw a 26 percent year-over-year increase in customer engagement for premium trials.

Franke increased time spent on their website by 40 percent and reduced churn rate by 15 percent with AEM.

Sunrise communications reduced their smartphone purchase process from 10 steps to just 3 with AEM.

“Adobe Experience Manager Managed Services is a smart solution that enables us to deliver new information and experiences faster, as well as helps ensure that every page a customer visits stays true to the Philips brand.”-Joost van Dun, Senior .Com Manager, Corporate Experience, Philips

“Adobe Experience Manager helps us quickly migrate everything digital into a single system to reduce costs while improving performance significantly.”-Karen Jennings, Principal of Digital Marketing – User Experience and Digital Engagement, Constellation

images 300x90 - Six Brands Set Their Content Free

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