Smart Event Measurement: Moving Beyond Spend Analysis and Satisfaction Metrics
Are you ready to make your events smarter?
Business events should deliver a positive, memorable experience, accomplish business objectives and improve relationships with participants.
When events are part of a broader marketing and sales
strategy, rather than a short-term objective, measuring
improved relationship strength provides a powerful and easy way to monetize predictors of future business outcomes including: sales, loyalty, satisfaction and advocacy.
This paper will provide you with ways to go beyond smile surveys and measure true event impact.
