Leverage social media to turn potential customers into booked travelers.

Social media in the travel industry means more than posting tempting beach photos and giving away dream vacations. The most successful teams know that social media has a huge influence on travel-related purchases – and plan their strategy accordingly. In this guide, we’ll outline the basics of social media in the travel industry. You’ll learn how to:

• Uncover how social influences travel-related purchases
• Create social content that entices potential travelers
• Align your social marketing strategy with your business goals

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