Customers are no longer content to passively consume your advertising. They want to engage in conversations with your brand and they don’t care what department they reach. Learn how to reorganize around the social customer for better business advantage in this new White Paper.

The social media revolution has irrevocably changed the way people communicate–with each other and with the brands they purchase and support.

• 18% of consumers begin the path to purchase through social media
• 37% of consumers use social media for customer service
• After making a purchase, 74% of consumers state that they prefer to engage with the brand through social media.

The good news/bad news is that while 80% of CEOs report that getting closer to their customers is a top priority, they remain unclear on exactly how social media can help them get there.

The question of whether your businesses should engage with customers using social media has been answered with a resounding “yes!”– download this free White Paper and find out how with Social Support with Online Communities.

Along with this white paper you will also receive free updates regarding Social Media courtesy of Lithium, the leading provider of social customer solutions that deliver real business results.

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