Exclusive Research on the Opportunities & Threats of Distributed Content for Publishers

Publishing and media companies are facing a shifting landscape due to the rise of distributed content, where their content is hosted and consumed partially or in full on external platforms, such as Facebook, LinkedIn, Google AMP, and Medium. While these platforms offer publishers significant benefits (exposure to massive new audiences, traffic, and in cases like Facebook Instant Articles and Google AMP, direct revenue), distributed content also presents threats to publishing and media businesses. These threats include the de-emphasis of publishers’ brands, the loss of first-party data on those consuming their content, and limited control of content presentation. This special report from Publishing Executive will investigate how publishers perceive the potential threats and opportunities around distributed content and how they’re managing this disruptive phenomenon.

Key Research Questions

• How do publishers feel about the effects of distributed content?
• What are the associated opportunities and risks of distributed content?
• What are publishers doing to manage these risks and opportunities?

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